Identity / Illustration / Stationery / Art Direction / Story
The finale, the last scene of 2016 was filled with bliss, cheeriness and good humour, along with getting tipsy over a few glasses of Viv’s homemade wine, chattering about cities, societies, economy issues, fast-paced culture’s consequences and many other peppery but pleasing topics.
Giving life to Mr. Hue’s Widow was the most appealing excuse to not to stop working during holiday. Only a few weeks before Christmas, I received a message from Vivan. She had briefly described her passion to start a new business as a wine maker and she wanted to commission me to create the brand. Her plan was to start a wine making shop where she can also have wine tasting courses together with simple dining experience.
The visual identity for Mr. Hue’s Widow inspired by Arts Décoratifs in the late 20’s in Paris. The illustrated portrait also has an infatuation with Japanese animation, a combination of art deco style and Japanese animation created a unique character of Mr. Hue’s Widow.
By adopting a light and minimalistic typeface QG invented by Designer Anthony James I tried to balance the logo and illustrative weigh of the portrait. The minor Contrast in the visual identity is used to good effect. The ideal image was to establish enough elements to support the brand story. The simplicity and the honesty of the brand reflect in colours, visual texture and print materials.
Warm and romantic, Mr. Hue’s Widow Winery invites you to experience a slow living lifestyle while sipping on a homemade wine and sharing smiles.