Creative Direction / Conceptual Photography / Graphic Materials
Semiosis (the study of sign processes) project considers the linguistic signs and symbols in mass communication, also the study of words, meanings and patterns of symbolism. This abstract approach attempts to explain the structure of the communicative visual pieces by using ideographic elements.
This systematic way considered with respect to the functional relations in a linguistic and sign systems by accommodating a series of images without using any context or sound. Each image consists of two fundamental fragments and one senseless (out of it’s order) fragment. The materials in each image are at the same time inseparable and separable.
Except the Graphic elements (mediums) in all images, the rest mediums are tightly related and dependent to each other; therefore, if I take one Item out of each image the whole content will change. The meaning and the concept won't carry the same weight and connotation.
_In this practice I was able to investigate and question the necessity of one object in comparison with another. The purpose of this experience was to underline the vital part of each image by considering the quality of the absent object. The two primary fragments in each image (the digital product in connection with the cutlery object) are inseparable. The absent condition of one object will change the whole idea and concept. _
First by eliminating and later by adding the unnecessary objects (graphic elements) in each image I addressed to the point that how minimalism can be applied to it’s most simple way in communicative print products and digital design.