Art Direction / Concept Development / Installation

The authority of the text or the potency of the shape? Shape is the cause, shape inspires me; shape transforms my appearance and then put the wings on my dreams. This shape turns me to an inventor; my product is text. “The text is a fetish object and this fetish desires me”. The shape chooses me. You have to be either chosen by the shape or you have to be chosen by a text to play a part. Happening to this phenomenon either as result of an accident or faith has two sides. One is looking for another, one sits in a great need, the other sways aimlessly. Text is looking for a shape, for an inspiration and shape is looking for a text to go along with. one side has a greater influence than the other, but then between these two which gives a life to the other, the text to the shape or the shape to the text it is unclaimed. Once the text happened to the shape, the authority turns to love and that flame burns it all. As a creature of language, that is all a writer asks for, to give birth to the text. Text was already there, long before you happen to the shape. And then "Text chooses you" and turns you to an inventor. You own the text until that necromantic moment and then that text owns you forever.

Creative Direction / Conceptual Photography / Graphic Materials

ABSTRACT

Semiosis (the study of sign processes) project considers the linguistic signs and symbols in mass communication, also the study of words, meanings and patterns of symbolism. This abstract approach attempts to explain the structure of the communicative visual pieces by using ideographic elements. 

This systematic way considered with respect to the functional relations in a linguistic and sign systems by accommodating a series of images without using any context or sound. Each image consists of two fundamental fragments and one senseless (out of it’s order) fragment. The materials in each image are at the same time inseparable and separable.

Except the Graphic elements (mediums) in all images, the rest mediums are tightly related and dependent to each other; therefore, if I take one Item out of each image the whole content will change. The meaning and the concept won't carry the same weight and connotation.

DEVELOPMENT

_In this practice I was able to investigate and question the necessity of one object in comparison with another. The purpose of this experience was to underline the vital part of each image by considering the quality of the absent object. The two primary fragments in each image (the digital product in connection with the cutlery object) are inseparable. The absent condition of one object will change the whole idea and concept. _

First by eliminating and later by adding the unnecessary objects (graphic elements) in each image I addressed to the point that how minimalism can be applied to it’s most simple way in communicative print products and digital design.

Graphic Materials / Illustration / Concept

ABSTRACT

This recent project considering the spatial interaction, origin and destination, urbanism and other mediums.  Considering the
"You know me and you don't know me."

Concept Development / Graphic Materials / Sculpture and Other mediums

 ABSTRACT

V-east Project is an architectural alteration; focus on interior spatial volumes, enormity of central margin and vertical measurement of the factual space. By leaving some room for visualization in this project, I leave the attendee to evaluate unoccupied areas in feasible space. In fact considering this prosaic space represent the invisible and ideal status of the contemporaneous object. 

This Project considers three issues in Condominium Life in Vancouver floor planning strategies. These tree issues focus on floor planning, spatial space, form, lack of enough light and air.

DEVELOPMENT

By using paper folding techniques and later transfer these techniques to minimal paper sculptures I tried to communicate with audience in a fairly and comparatively way.  This practice exposes the capability of spatial space and form in our daily life.

 "Honorable mention in our first storefront call for submissions also goes to Anahit Loū, a multidisciplinary designer. Anahit Lou’s proposal is titled Project V East, and considers prosaic space, or everyday space, via minimal paper models. Using folding techniques, Anahit 's paper sculptures attempt to expose the capability of solid space to inform negative space. -The Aviary-" http://theaviary.ca

Graphic Design / Print Materials

ABSTRACT

brand catalogue for Black Candle society http://www.blackcandlesoc.com specialize in making all natural black soy wax candles. Hand poured and made in Vancouver, B.C. Canada.

I was honoured to create a simple, minimal and non-complex Brand catalogue for Black Candle Society for Spring campaign 2016. Pretty nearly in Vancouver specially East Side there is nothing more precious than supporting the local brands, designers, artisans and the master minds behind all. We proudly finished this brand catalogue for BCS to make it easier for clients to have a better understanding of the hand made soy and a sense of our perfectly perfumed candles.

Founder/ Creative Director: Brian Constantine 

Identity / Illustration / Stationery / Art Direction / Story 

ABSTRACT

The finale, the last scene of 2016 was filled with bliss, cheeriness and good humour, along with getting tipsy over a few glasses of Viv’s homemade wine, chattering about cities, societies, economy issues, fast-paced culture’s consequences and many other peppery but pleasing topics. 

Giving life to Mr. Hue’s Widow was the most appealing excuse to not to stop working during holiday. Only a few weeks before Christmas, I received a message from Vivan. She had briefly described her passion to start a new business as a wine maker and she wanted to commission me to create the brand. Her plan was to start a wine making shop where she can also have wine tasting courses together with simple dining experience.

DEVELOPMENT

The visual identity for Mr. Hue’s Widow inspired by Arts Décoratifs in the late 20’s in Paris. The illustrated portrait also has an infatuation with Japanese animation, a combination of art deco style and Japanese animation created a unique character of Mr. Hue’s Widow.  

By adopting a light and minimalistic typeface QG invented by Designer Anthony James I tried to balance the logo and illustrative weigh of the portrait.  The minor Contrast in the visual identity is used to good effect. The ideal image was to establish enough elements to support the brand story. The simplicity and the honesty of the brand reflect in colours, visual texture and print materials.

Warm and romantic, Mr. Hue’s Widow Winery invites you to experience a slow living lifestyle while sipping on a homemade wine and sharing smiles.

Art Direction / Stationery / Brand Identity

ABSTRACT

Hemingr Design  is a Swedish furniture manufacturer and interior design firm with a mindset converted in simplicity and modernism. The brand identity for the firm based on a symbolic and origin of a Hemingr. Hemingr derived from Old Norse, is a Germanic language that was spoken in Scandinavia. The name originates from a nickname for a person who believed to be a shape changer.